NOTE: I couldn’t resist writing a post off the topic of lung cancer. Hope you enjoy this humorous observation. Please comment on how you feel about this product.
My granddaughter and I were not too long ago talking about celebrity crushes. I found it humorous because I had not thought about crushing and celebrity in the same sentence. I do not recall the word “crushing” when I attended high school.
Of course, I’m too old to crush on celebrities, but not too old to appreciate Ryan Gosling and all the knitting memes on Pinterest involving him massaging my hands after hours of knitting.
Something prompted me to think about movie stars in the 70s. I love old movies. I also liked Robert Redford and for some unknown reason, Charlton Heston. I look at actors and actresses from long ago and marvel at how they did not have snow-white teeth. Dental care has come a long way, baby.
The Facebook post that prompted me to think about my high school years was brought to my attention by a friend, Maria.
Maria shared a post advertising a product that caught her attention. It most certainly did mine, also.
After investigating, I found this product has been around for 10 years, but I had never heard about it until now. Let’s say, without playing my cards too soon, I was transported back to the 1970s and one of my celebrity crushes, Charlton Heston. (Guns aside, please, focus on Heston as the actor.)
Oh yes, movies of the 70s were as dystopian as they are now and futuristic in their predictions about the advancement of society. (Remember, I love Sci-Fi movies. But I also love Westerns.)
Heston starred in many dystopian movies like The Omega Man, Planet of the Apes, and Beneath the Planet of the Apes. But he also starred in The Greatest Story Ever Told, Ben Hur, and The 10 Commandments — to name a few. All are favorites of mine.
With as good-looking as Robert Redford — think “Butch Cassidy and the Sundance Kid,” why Charlton Heston? Looking back, he was a manly man, but not as charming as Redford.
As you know, or maybe not, I have spent my life marketing and communicating, whether for myself or other businesses. My mother used to tell me I could sell ice to an Eskimo. Too bad, I didn’t realize this gift until years later. But when I did, there were plenty of opportunities for jobs. When I began working in local foods and farming opportunities, I presented classes on better ways to market your products.
I also have a journalism/printing/writing/photography background, and when someone plants a seed in my brain, I have to investigate.
Well, Marie’s post introduced me to this new product. I had to Google it. According to the website, it is the perfect food:
• With science-backed nutrition
• Voted best tasting (of what I wasn’t sure)
• Affordable
• Made with sustainable ingredients
• Convenient formats (not sure what that means)
• And they (the company) gives back.
Testimonials have people drinking this product for weight loss, fitness and because it is plant-based. There’s nothing wrong with any of this — except the product name.
That’s how we circle back to Charlton Heston and the one movie I did not title yet.
Heston starred in a movie released in 1973 about a futuristic world where food was scarce and overpopulation created worldwide shortages of water, food and housing. People would line up for “food” — colored wafers, red and yellow, that were highly processed and often toxic.
As usual, the elite and wealthy lived in gated communities and ate strawberry jam at $150 a jar. Oddly enough, the year was 2022.
After character introductions, a wealthy man was murdered. Heston’s job as a police detective was to investigate this murder, which eventually led him to follow clues as to why this man who had everything ended up executed in his own home.
Without going into too much detail, let’s say it had everything to do with a new edible wafer allotted to people every Tuesday.
This toxic wafer, as well as the others, were referred to as Soylent Red, Soylent Yellow and the newest addition — Soylent Green.
Back to marketing. Rule number one in marketing is — you should always Google or at least investigate your product name before choosing to make it known to the public. The secretary of state’s office has a business register. I believe you cannot name your business if someone else has already registered that same name.
Obviously, as per Marie’s initial post, the people at soylent.com did not do their research.
Heston’s final line in the movie “Soylent Green” was, “It’s people! Soylent Green is made out of people.”
Now, how many people of my generation will be consuming “Soylent — the world’s most perfect food. We hacked food so you don’t have to think about it…” (source: soylent.com)
Trust me, I’m thinking about it.
BELIEVE IT OR NOT. I found this article while searching for a clip to add to this post… weird huh. Like minds. LOL. https://news.asu.edu/20220411-global-engagement-did-1973-movie-soylent-green-get-2022-right#:~:text=“Soylent%20Green%20is%20people!”,a%20fictional%20piece%20of%20work.
INDYchildrendotme 
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